About Austin
I am Austin Madinga, a travel blogger and visual storyteller from Malawi, the land of the "Lake of Stars." Through words and photography, I document and share stories about the beauty and diversity of Malawi and the broader African continent. I also provide insights into business and investment opportunities in Malawi's tourism sector.
I have a love for nature — the stillness of the outdoors, the sounds of wildlife, and the hues of creation. The magnificent African sunrises and sunsets, the pleasures of fresh fruit and fish. My goal is to give readers a glimpse of this part of the world and encourage them to explore it.
I own and run Utale Outdoor, a media-first company that creates high-impact digital content and immersive stories that help Malawi’s tourism businesses compete globally.
How We Can Partner
I am interested in working on immersive storytelling projects that expand the African narrative around tourism, travel, local conservation efforts and the continent’s people and culture.
I have experience presenting talks and workshops on digital marketing at events like the Takulandirani! Malawi International Tourism Expo. My writing has been featured in publications such as Mountain Magazine (UK), and I have guest blogged for Unicef Malawi for International Day of the Girl and collaborated with Meekono, a marketplace for African lifestyle, artisanal and natural products.
I would love to partner and collaborate with tourism brands, conservation initiatives, NGOs, and cultural institutions across Malawi and Southern Africa to tell authentic stories and create engaging content. My services include.
- Destination Marketing & Campaigns – strategic promotions and thematic campaigns to boost tourism and hospitality visibility.
- Storytelling & Content Creation – transmedia projects, documentaries, photo essays, coffee table books, and cultural publications.
- Photography & Visual Media – professional photography and video content showcasing destinations, people, culture, and conservation.
- Digital & Content Solutions – website and publication design, impact reports, donor communications, and digital presence upgrades.
A portfolio of my projects is available here and on Project4.
If you would like to work, partner or collaborate with me on a project, or you simply want to share your thoughts, I would love to hear from you!